How to choose the right SEM firm
Posted by
InterSearchMedia
on
Tuesday, May 12, 2009 8:36 PM
InterSearchMedia Questions for an SEO - PPC firm
It's important to ask the right questions to any potential SEM firm. InterSearchMedia has an integrated unique approach to search engine marketing that relies on superior keyword statical analysis and content creative. We think it is also important for a good SEO, PPC - social media firm to ask potential clients more questions than they answer -for a complete needs assessment.
Here are a few questions we think are important. We will return with our answers to the questions below.
- Who are their former clients?
- How long does it take to show SEO results?
- Can they detail the keywords they have used to rank a website?
- Can they show the search volume and keyword statistics for several keywords they have been able to rank several clients on page 1 in with the major SERPs?
- How do they do their keyword research?
- What is the largest daily budget they have managed in a PPC campaign?
- Do they have integrated solutions for mobile and video or international capabilities?
- What metrics do they use to measure success?
- Do they have social media integrated with their offerings - an example?
- Do they perform all of the SEO/PPC -social media implementation or partner/outsource to other firms?
NY, NJ, PA