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An Old Case Story PPC November 2010 That’s Still Relevant Today

An Old Case Story PPC November 2010 That’s Still Relevant Today

 

pay-per-click case story

An InterSearchMedia PPC Case Study: – Nutritional Products Maker: 2009-2010

Client needed more clicks and wanted to increase conversions:  The problem?…. the space was crowded.  The client was a maker of nutritional supplements but had competition from major suppliers up and downstream.

Here’s what we did to raise the company’s conversions and sales while lowering the cost per click!

  1. We developed a strategic keyword research campaign to find the most effective keywords.
  2. We created more ad groups to help identify converting keywords.
  3. We created more landing pages and split test ads using multivariate a/b testing.
  4. We tested more ad copy and tested results using regression analysis.
MONTH CLICKS CTR CPC COST POS DAYS Revenue Ave. Rev.
November-Benchmark 2,730 0.36 0.85 $2,308.03 4 30 $14,505.17 $483.51
December 2,210 1.29 0.98 $2,164.70 2.2 31 $15,925.95 $513.74
January 2,301 1.31 0.95 $2,179.53 2.2 31 $16,741.73 $540.06

Sometimes, it’s not about how many clicks you get… notice we got roughly 18 percent less clicks but 10 percent more revenue from November 2010 to December 2010.  See what we are doing now!

Celestine Chukumba Ph.D. and InterSearchMedia have worked with clients performing search engine optimization, pay per click or related services such as internet consulting, video, mobile, usability, web strategy and design since 2005.  Contact us for references, case studies or specific information.

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