Ok, it’s Super Bowl time again and one of the top advertising mediums is going to be the commercials at the game and the internet traffic buzz that follows. This year, social media will be a big hit with marketers trying to leverage their brand recognition and million dollar 30 second spots with engagement and sentiment. Although social media has had a bad week with LinkedIn dropping 41 percent in the stock market in one day, losing $41 billion in market share, the fure or social media is still bright and we are anxious to see who takes advantage of it at Super Bowl 50.
Here is a quick list of social media marketing tips that can help your firm get the best out of the game today.
- Post frequently – post about cool aspects of the game.
- Use relevant hashtags – make sure you are using popular, but specific hastags when posting about a particular subject or person – use #camnewton just may have won #superbowl50 with that last play” – not making a prediction here but…
- Post about relevant content – don’t just post frequently for posting’s sake… – say something that makes people want to engage
- Have a specific landing page setup for today’s game. If you really want to measure traffic today, create a page for it and see how often it gets shared, this makes tagging and attribution a snap.
With these simple social media marketing tips, you can help improve your game and get more leads by generating good content – that’s what lead generation really means when it comes to social media. Be a soft sell and work within the framework of what’s already happening and let the game do some of the talking for you!