FOUNDER – DR. CELESTINE O. CHUKUMBA
Celestine O. Chukumba Ph.D. has created a revolutionary search engine marketing tool using statistical analysis that helps clients effectively manage search engine marketing, social media, mobile and video online campaigns within one contained – simple dashboard. His new platform helps small businesses and large enterprises successfully combine all their digital assets, strategies and data in a manageable, easy to use platform that is still unrivaled in the industry. Contact us for a demo now!
Celestine Chukumba holds a Ph.D. in Economics and Econometrics from University of Notre Dame, brings academic rigor and statistics to search engine optimization, social media, paid search and analytical methods for increasing ROI via the internet.
DIRECTOR OF SEARCH – JOCELYN BOURGUIGNON
Jocelyn is an online marketing specialist with a passion for everything digital. As an active team member and leader, she has participated in the hiring and development of talent as well as the management of large accounts/budgets. Jocelyn strives to identify new and valuable opportunities in order to help both companies and clients to realize their full potential. Having worked both client-side and at agencies for over 10 years, she has developed a broad knowledge of digital marketing. Some relevant highlights of her experience include:
Strategic, results-driven e-marketing: Most recently, as Online Marketing Manager at FXDD, Jocelyn managed search, SEO, display, social, email, and marketing analytics to increase sales leads in the U.S. by 21% in 2013 and increase assets under management (AUM) by 12% under rising regulatory pressures.
Disciplined and proven project management: She consistently strives to build a positive rapport with her employees, teammates, and clients; and works hard to empower her team and vendors to ensure that they meet and exceed the needs of clients.
Industry knowledge building: As a point of practice, Jocelyn makes sure to dedicate some part of her day to learning more about digital marketing—whether researching winning strategies and targeted messaging best practices or simply staying abreast of industry news.
Search engine marketing (SEM), pay-per-click (PPC), search engine optimization (SEO), web analytics, keyword and internet related research, local search, mobile search, identifying new business opportunities, maximizing campaign performance, building and strengthening relationships, creating efficiency and streamlining operations, improving internal and processes, project management
- Media: Engines (Google, Yahoo! SM/Bing, Yandex, Baidu, etc.), Mobile, Social Media (Facebook, YouTube, Twitter, Pinterest, LinkedIn), etc.
- Analytics/Ad-Serving: Omniture SiteCatalyst, Doubleclick, Atlas, Webtrends, Coremetrics, Google Analytics, Maestro, etc.
- Competitive Intelligence: Hitwise, comScore, Quantcast, Nielsen
- Bid Management Tools: DoubleClick, Marin, Kenshoo
- MSFT Office (Excel, Word, PowerPoint, Outlook)
- Adobe Creative Suite (Dreamweaver, Photoshop, Indesign, Acrobat)