InterSearchMedia Eye-Tracking, Eye Funneling and Website Usability

Web usability, eye-tracking and click overlay analysis all work together to create a website’s user experience. InterSearchMedia helps firms convert more traffic and keep customers engaged by evaluating how their sites work.  Our Eye-tracking services take advantage of statistical analysis and measurement of what a user is most likely to view or click when given various visual options.  We focus on finding “Eye Heat” focal points, “Hot Spots”, keywords and variant conversion methods for our clients to help them increase web user response rates.

InterSearchMedia Usability, Eye Funneling and Conversions

We help website owners reshape the user experience by guiding their customers toward following a certain goal.  Whether it is signing up for a newsletter, purchasing a product or consuming content via video or audio, can help redesign user interfaces, forms and creative to help increase ROI.  Below is an example of a heat/eye/focus sensor technique utilized by our design team to identify focal hot spots to help customers convert.

Watch a Short Video about our Eye Tracking, Usability and SEM Integrated Services: