RTB Real Time Media Buying Consulting Services:
Our goal is to help our clients achieve maximum viewability with minimum fraud using RTB – real-time bidding advertising solutions. RTB and Programmatic buying are the wave of the future for digital advertisers. No longer do buyers and sellers have to make prearranged agreements that may not result in optimal efficiency for both publisher and advertiser. Real-Time Bidding allows buyers and sellers interact at a much quicker rate with more targeted data that can increase the amount of brand awareness as well as conversions. Dr. Chukumba has helped several agencies optimize RTB campaigns and has worked with the top brands to help them navigate the landscape of RTB.
Want to find out RTB? Contact us now for a full evaluation of how RTB can help you brand or agency get more impressions.
RTB and programmatic buying use concepts from the stock market which Dr. Chukumba has studied at length. Real-time bidding helps DSPs and SSPs find an equilibrium price for each impressions served and is an efficient marketplace for buying and selling advertising.
We help brands, marketers and agencies:
- Improve Visibility
- Increase Impressions
- Measure Campaign Objectives
- Increase Engagement
- Decrease Fraudulent Clicks
- Implement Strategic Digital Planning
- Monitor Buy/Sell Side Programmatic Strategy
- Evaluate DSPs, DMPs,
- Determine Audience Segmentation
- 1st/3rd Party Data Strategy
- Improve Customer Acquisition
- Cross Device Marketing strategy