top of page

DIGITAL MARKETING LIKE AN ECONOMIST: THE BOOK BY DR. CELESTINE O. CHUKUMBA

​

New Book Release: "Digital Marketing Like An Economist" by Dr. Celestine O. Chukumba

This Digital Marketing Book Is A Must Read

​

At InterSearchMedia, we’re excited to announce the release of Digital Marketing Like An Economist, the bold new book from our founder and lead strategist, Dr. Celestine O. Chukumba, now available on Amazon.

Dr. Chukumba brings a rare combination of skills to the field of digital marketing. As a Ph.D. economist with over 17 years of experience leading high-impact campaigns for major brands, artists, and entrepreneurs, he has always approached marketing with a data-first mindset. His work has been shaped by performance metrics, economic modeling, and a deep understanding of human behavior—making this book unlike anything else on the market today.

Why This Book Matters

Digital Marketing Like An Economist offers a new framework for how businesses should think about growth in the digital age. It’s not just a book about tools and tactics—it’s a playbook for how to make better decisions with data.

In an era dominated by artificial intelligence, machine learning, and real-time automation, this book helps readers understand how to:

  • Use economic thinking to optimize ad spend and strategy

  • Translate data into action with clarity and purpose

  • Navigate the ethical challenges of today’s data-driven marketing world

  • Stay agile in a market that changes by the day—and sometimes by the hour

Who Should Read It

Whether you’re a seasoned CMO, an ambitious startup founder, a marketing agency leader, or a solo entrepreneur trying to scale, Digital Marketing Like An Economist gives you the lens to think critically, operate efficiently, and compete effectively.

It’s especially relevant for:

  • Marketing professionals looking to sharpen their strategic edge

  • Business owners who want to stretch every marketing dollar

  • Digital analysts and strategists seeking a framework for smarter growth

  • Students and educators interested in how economics and marketing intersect in the real world

This book bridges the gap between creativity and calculation—between traditional brand storytelling and modern data science.

From the Frontlines to the Future

Dr. Chukumba has worked with Fortune 500 companies, music industry legends, global e-commerce brands, and cutting-edge startups. His agency, InterSearchMedia, has consistently helped clients outperform the competition through data-driven decision-making and smart digital strategy.

Digital Marketing Like An Economist distills those years of insight into a powerful, practical guide for anyone ready to take their digital marketing to the next level.

Grab your copy today on Amazon and start thinking like an economist.

bottom of page